Palmer Higgs

Publishing for Indies can sometimes be a lonely experience full of uncertainties. We see our new blog for authors as being one way to share knowledge and experience with others

In 2007, as a children’s writer, with many a story to tell, I never really went down the road of sending manuscripts anywhere and everywhere, with a view to publication.

An aspiring author customarily spends some years crafting his manuscript for publication. The book launch, another step along that pathway, presents an opportunity for an original literary creation to showcase the author's own unique talent and style before the focus shifts to promotion and distribution.


This is one question that I am constantly asked and it’s one that is only unanswerable if the market that you hope to sell into hasn’t been thoroughly researched. Of course, the answer is never an absolute but it is possible to produce a reasonable estimate.

Book promotion for self-published authors can be expensive, time-consuming and frustrating, so it makes sense to use a wonderful site like Goodreads that does a lot of the hard work for you.

The cover of a book is the first thing a reader sees. It is the initial introduction to your book. All too often the cover can make a difference to whether the reader picks it up or skims past it on the shelf.

There are different components to your cover. Here I want to focus on the spine of the book. The part that not only announces the title and introduces you as the author but sits proudly on the shelf shouting out ‘Iʼm here!’.

Debbie Higgs of Palmer Higgs Publishing Services talks to Toby Morrison, author and publisher of Chronic Fatigue Syndrome – a Guide to Recovery about recent publicity for his book

Self-publishing a book can be a daunting undertaking, with pitfalls and torment awaiting the unprepared. Without professional advice the budding author can be left with an amateurish final product that makes the whole process seem like a waste of time. Here at Palmer Higgs, we love books, and we’ll do anything to make your book something you can be proud of.

As you can imagine, we at Palmer Higgs see a varied and often tormenting array of manuscript formats, and we thought that instead of whingeing about another author’s idiosyncratic layout, we’d offer a guide to how we’d like to see it formatted. And you’ll get something out of it too, because a simpler typesetting process will save you money.

In my typical shoot first, aim later, impetuous style I announced my Kimberley Trilogy of Australian historical novels even before I had completed the second book. Now I am under pressure from friends and some readers to make good on this commitment.

Lost in a drought of words


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