Jennifer Deaves's blog

Homecountry by TW Lawless shows the strength of this Australian writers ability to produce a novel that not only captivates but puts you in a place of reality. TW Lawless entertains with humor, drama, love and a little bit of country lunacy

The cover of a book is the first thing a reader sees. It is the initial introduction to your book. All too often the cover can make a difference to whether the reader picks it up or skims past it on the shelf. Your book cover is the single most important marketing tool for your book. Here I look at the front cover from the consumers point of view

The cover of a book is the first thing a reader sees. It is the initial introduction to your book. All too often the cover can make a difference to whether the reader picks it up or skims past it on the shelf.

There are different components to your cover. Here I want to focus on the spine of the book. The part that not only announces the title and introduces you as the author but sits proudly on the shelf shouting out ‘Iʼm here!’.

Everyone knows that reviews are an important part of marketing. They are the word of mouth referral source. The aim of a review is to give your book credibility and relevance. It spreads the word and provides prospective readers the opportunity to seek the opinion of others. The word opinion should be emphasised here. A book review is only the reviewers overall opinion of your book. So how do you choose the right person, with the right opinion, to review your book?

One of the mantras in the publishing world is that book reviews sell books. They announce your book to the world, giving it credibility and relevance. They help you reach your target audience and open the door to sales.

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