The Self-publisher’s Handbook Section 2 Now Available!

The Self-publisher’s Handbook is proving very popular and we hope that it is proving to be of value in organising your book marketing plans. We all know that the correct marketing and publicity for your book can make a huge difference and this free downloadable Handbook will help you achieve your goals.

The first section of the Handbook covered how to research the markets for your book — if you have not already downloaded this section, then you need to download this document and do some homework before working through the second section.

The second section — now available — provides a template for your book marketing plan and covers how to write a Press Release. Once you have completed the template you will have a marketing plan for your book including:

• An overview of the Australian market
• Positioning of your book in the market
• Marketing objectives
• Distribution overview
• Target markets — primary/secondary/specialist
• Characteristics
• How to reach the buyer type
  
• Book launch
• Advertising and publicity
• Speaking opportunities/conferences
• Internet marketing
• Library marketing
• Competitions/awards/grants
• Roll out plan and budget

All the information you need to create the plan will be available from the research you did in the first section. This section also provides you with details of how to create a Press Release.

In the third section of the Handbook there will be lots of tips, techniques and advice about the best way to implement your plan and make sure that you reach your target markets. We’ll also cover the myriad of ways that you can use Internet marketing and social networking such as blogs, Facebook, Google AdWords and Twitter, to name a few, which are really not as scary as they seem and can be great ways to get the message about your book out there on a limited budget.
To download The Self-publisher’s Handbook, click here