May 2013

The cover of a book is the first thing a reader sees. It is the initial introduction to your book. All too often the cover can make a difference to whether the reader picks it up or skims past it on the shelf.

There are different components to your cover. Here I want to focus on the spine of the book. The part that not only announces the title and introduces you as the author but sits proudly on the shelf shouting out ‘Iʼm here!’.

Debbie Higgs of Palmer Higgs Publishing Services talks to Toby Morrison, author and publisher of Chronic Fatigue Syndrome – a Guide to Recovery about recent publicity for his book